Odds are most of America has just learned a new Spanish word: despacito.
The Daddy Yankee and Luis Fonsi remix of “Despacito” featuring none other than Bieber himself, has been sitting pretty on the Billboard Hot 100 for seven weeks now. What about The Hot Latin Songs Chart you ask? The song has been number 1 for 20 weeks straight.
For years, mainstream American artists have collaborated with Latin artists or have translated hits of their own for their latin audiences. (NSYNC’s “Yo Te Voy a Amar” will forever be part of our teenage memories).
As 90’s babies, the Spanish music we grew up listening to in middle school have now become classics; from artists like Wisin y Yandel, Zion y Lennox, Arcangel, Don Omar, Daddy Yankee, and the Queen of reggaeton herself, Ivy Queen.
The recent success of “Despacito” shows that the desire for Latin music, artists and influences not only continues to be present, but is regaining momentum as did in previous years and now with a new taste. Here’s a list of latin artists worth listening to. Whether they’re singing in Spanish or not, they’re expressing their latin roots and influences to create new sounds.
Colombian born Kali first caught our attention in 2015 when she releaser her Por Vida EP. More specifically with the song and music video for “Ridin Round“. In the video she rides around her Colombian neighborhoods, paying homage to her roots.
Currently, she’s released the perfect summer song “Tyrant” featuring Jorja Smith with some fire visuals to go along with it.
J. Balvin won our hearts and made us groove with hits including “Yo te lo dije” and “Ay Vamos”. For some time now, Balvin has carried the new sound and wave of reggateon on this shoulders. And he’s been doing a good job.
Last year, he became the first reggeaton artist to surpass 1 billion views on Youtube for his video “Ay Vamos”. He also has graced the covers of American magazines like The FADER and Billboard.
J. Balvin has been putting in the work for years and he seems in no rush to slow down. Listen to his more recent song “Si Tu Novio Te Deja Sola” ft. Bad Bunny.
Bad Bunny – Soy Peor
Aside from features with heavyweights like Balvin, Puerto Rican artist Bad Bunny is worth listening to in his own right.
Also venturing into a R&B trap sound, “Soy Peor” is a tune.
We are loving A.CHAL’s newest album ON GAZ. The Peruvian born R&B artist experiments with the new, trappier (if thats a word?) sounds of R&B. Make sure to listen to: To the Light, Perdoname, and Cuanto ft. A$AP Nast.
Also on the roster of a new generation of reggaeton artists is Dominican-Puerto Rican artist Ozuna. His latest song “Tu Foto” is one of our current favorites.
Justin Quiles – Egoista
Featured on a recent OVO Sound Radio show, “Egoista” is a catchy tune and undeniably addicting.